Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.
Nothing is more annoying than a customer service representative responding out of context to a customer concern.
I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality.
I’m less than impressed with the results.
I made a lot of mistakes when I first started freelancing. One of them was quoting hours to clients. Don’t make that mistake.
I attempted to rent from Hertz this week. Their customer service failed miserably.