Things That Matter Most

Things That Matter Most

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Make Outrageous Promises – and Keep Them!

September 30, 2014 by Eric

Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.

Filed Under: Business Tagged With: branding, messaging, promises

Diversity of Experience

September 28, 2014 by Eric

Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.

Filed Under: Business Tagged With: branding, experience, perspective

About Me

Eric is a storyteller, web developer, and outdoorsman living in the Pacific Northwest. If he's not working with new tech in web development, you can probably find him out running, climbing, or hiking in the woods.

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