Is meeting an objective not enough?
Often, we look forward at those ahead to help build a personal definition of greatness – and then we chase after that with all our might. This is not a bad thing. It is when our definition of greatness becomes tied to achieving that target – which is often a moving target – that our once noble pursuit becomes corrupt.
I’ve written at length on how to identify your perfect customer, regardless of your business’ focus, but finding a “perfect customer” for a blog is quite a bit harder. This blog is now over 6 years old, and I still don’t really know who my audience is.
Today is my birthday, and also marks the completion date for my previous “to do before I reach a certain birthday” list. I’m asking for your help in building my list for the next however many years.