March 23, 2008 was the day my friend Sean introduced me to Twitter. It was a foreign concept to me. A website that would forward text messages from you to a group of friends – and forward any messages they sent back to you. I was hooked. Sean had called the system “crack” and, honestly, […]
Twitter was groundbreaking. But now the ground that Twitter stands upon can use some breaking of its own.
Understand who you are and what you stand for. It won’t always be popular, but so long as you’re consistent to your internal identity, I’m confident you’ll come out just fine.
How can you best leverage a consistent publication calendar without also alienating your target audience?
My one-month digital detox is over. I learned a lot during October.
I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality.
I’m less than impressed with the results.